How To Send Mass Email — Email Marketing

How To Send Mass Email

how to send mass emailIf you’ve been wondering how to send mass email from your computer’s email program, be warned. It can be done, but not without some significant challenges.

Sending a mass email just means you are sending a single message to multiple recipients. Most email programs, such as hotmail, outlook, yahoo, gmail, etc… make it possible for you to do this using their cc: or bcc: function. There are a number of disadvantages to doing it this way.

Most email programs limit the number of emails you can send as a mass email. If you have a list of customers or prospects over a few hundred, you are going to run in to problems using your basic email program.

You won’t have access to design attractive or brand reinforcing messages in the average email program.

You won’t have access to any sort of analytics or segmenting features. Without these features, you won’t be able to tell how well your email campaign is performing.

Mass email sent through some of the well known services is often flagged as spam by many of the major email service providers. Once this starts, your server IP or even your local IP can be added to blacklists.

Email marketing is still the most profitable form of marketing when done properly. So, the question remains:

How To Send Mass Email

Use a service like TrafficWave.net to responsibly and professional manage mass emails to unlimited prospects and customers. Reasons to use a service like ours include:

Stay in compliance with GDPR, Can-spam, etc….

Create professional looking email messages that reinforce your company brand.

Save time on list management. Building your list is a matter of adding some simple form code to your web site or blog. Unsubscribe requests are handled quickly and automatically.

If you want to send mass email the right way, stay in compliance, and get solid sales results, we recommend taking our service on a 30 day free trial.

Check out more Email Marketing Tips

How Email Marketing Can Help You Build Your Business

Free Report Shows You How

Request our free report to receive more details on how you can use email marketing to build your lists and grow your business.

Your information will be kept private.


Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Add a Honeypot to Website Forms to Reduce Spam Signups

In the world of messaging and email marketing, a “honeypot” is a tool used to detect when automated bots are trying to add subscribers to your customer list or sign up for your product. It’s a way to help ensure only real and interested customers subscribe to receive your messages, protecting customers’ privacy and your company’s reputation.

The term derives from the world of cybersecurity. A “honeypot” is a computer security mechanism. It is a decoy that looks and operates like the target system you’re trying to protect but has been set up purely to attract and detect potential attackers. By monitoring the decoy, the owner of the system can detect if they are being targeted by cyber threats.

A honeypot is a simple and effective way to ensure that you only send messages to genuine subscribers.

In this tutorial, we will show you how you can use HTML forms and segments in Vero to set up a honeypot that prevents spam signups and bad actors from subscribing to your mailing list.

In this example, we’ll use a blog subscription form but you can use this approach for most online forms, including trial signup forms or surveys.

The most common way to allow users to subscribe to your messages is to provide a form on your website. Using our Vero HTML forms, you can add subscribers directly to your account.

To create a form in Vero, select Forms > New Form and add the fields for the information you want to collect. In Vero, we call these fields ‘User properties’. The value entered for each user property is stored on the customer profile in Vero.

In this example, we keep things simple and just ask our new subscribers for their ‘First name’.

honeypots tutorial gif 1

Note: if you have previously created a user property in Vero, you can simply select the property on the left-hand side to add it to the form.

When a user submits a form, their information will be automatically added to your Vero account. The form will also trigger an ‘event’, describing the action the user just took. In the example above, we named our event “Subscribed to blog”.

‘Events’ are a powerful way of tracking user behavior. Vero’s forms and APIs use events to enable you to track important customer activity. These events can be used to automate workflows and the messages your customers see.

Learn more about event tracking.

Before you select ‘Generate Form’, you need to add a ‘hidden field’ to detect bad actors.

Now that you’ve configured your form, it’s time to add an extra field to detect whether a subscriber is a genuine person or an automated bot.

To do this, we rely on the assumption that an automated bot or script will complete every field in our form. We can, therefore, assume that when that field is completed, the user created in Vero is a bad actor, fake or spam account.

Attackers are always improving their approach so to help increase the effectiveness of your honeypot, we recommend choosing a name for your decoy field that is realistic – but not a data field you intend to track anywhere else. Some examples you might use:

  • fax_number
  • second_name
  • pets_name
  • first_school

Add this field to your Vero form and select ‘Generate form’.

 Honeypots tutorial gif 3

Now you’re ready to add the form to your website.

When adding the HTML form to your website, you need to make a final adjustment to the code generated by Vero.

By making your hidden field a checkbox, rather than a standard text field – the value will either be set to “1” if completed by a bot (rather than random values set by automated bots in text fields) or will not exist on the user at all (i.e. it will be blank).

Ensure the checkbox is hidden so that humans cannot see it, and therefore unable to complete it. This way, only attackers using automated tools can complete this field.To do this, you need to alter the HTML generated by Vero (example below).

You need to edit this HTML so that your decoy field is a “checkbox” (see below). Learn more about HTML checkboxes.

Next, add the CSS style "display: none !important" to make the field is hidden, followed by tabindex="-1" autocomplete="false" – this ensures the field is empty by default and cannot be tabbed to, by the user (see below).

Pro tip. If you want to put the CSS style in your main CSS style file that will work fine too. There is no specific reason to add the style directly on the element.

At this point, you can add the HTML to your website. For most people, this means adding the HTML to your blog template in WordPress, Squarespace or a similar platform, or using a popular form manager that accepts HTML forms.

Once your form is set up, the easiest way to test it is to fill out the form with your details and hit ‘Submit’. This will add a test user to your Vero account and enable you to check that the hidden decoy field you’ve added is not being recorded (this value should only be present if the checkbox is ticked).

In your Vero account, navigate to Customers and search for the email address of the test user. By viewing their customer profile in Vero, you can check that the field is not set.

To test more thoroughly, remove the "display: none !important" from the checkbox in the form HTML. Then, tick the checkbox and submit the form with a test user. View the test user in Vero, and confirm that the honeypot value is set to “1”.

Honeypots tutorial

If so, everything is working as expected. Don’t forget to re-add "display: none !important" to the decoy field in your HTML form.

Now that you can detect attackers using your hidden, decoy field, it is vital to ensure you only email or message valid subscribers.

To do this, create a new segment in Vero and add a condition ‘has property [decoy field] does not exist’.

Vero Segments let you create custom groups of customers with similar properties so that you can deliver a more relevant and personalized customer experience.

Honeypots tutorial gif 4

In this segment, we have included only those users who have this property not set. Any user with this field set must, by nature of our honeypot, be an automated bot or invalid signup.

The final step is to include this condition in your Newsletter segments and Workflow filters to ensure you only deliver messages to valid subscribers.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

TrafficWave Flat Rate Pricing — Email Marketing

TrafficWave Flat Rate Pricing

TrafficWave Flat Rate PricingTrafficWave Flat Rate Pricing just makes sense for email marketing. Your primary goal for email marketing and list building is to generate leads for your business.

We talk to a lot of internet marketers, musicians, network marketers, etc… and they are all focused on ways to get the biggest bang for the buck. Email marketing is a powerful way to build your lists, build rapport, and close more sales. More and more people are starting to discover the benefit of email marketing. More and more of them are discovering the power and simplicity of the TrafficWave Flat Rate Pricing plan.

How The TrafficWave Flat Rate Pricing Plan Works

You can open your account with us absolutely free with our 30 day free trial. We won’t even ask you for your payment information. We want to help you focus on building your list so you can grow your business. When you begin to experience the power of email marketing in your business, you can decide to upgrade your account and begin paying just $17.95 per month. That comes to about 60 cents per day! We have yet to see a business that had to run this decision through any sort of financial analysis.

Simply put, the TrafficWave Flat Rate Pricing plan just makes sense. No matter how big your list gets … No matter how many emails you send to your list … your monthly subscription to TrafficWave.net is just $17.95 per month.

We’ve got customers using this system to generate thousands of dollars in sales on a regular basis. They love the power, the simplicity, and the effectiveness of email marketing. They love that their monthly fee is never going to go up, unlike other autoresponder companies that charge you more as your list grows … even if many of your email addresses are bouncing.

Why not take us on a 30 day free trial, today, and see how powerful email marketing can be for your business?

Email Marketing Tips

 


Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Customer churn – how to reduce it with data-driven messaging

Customer churn refers to the customers that stop using your product or service. For SaaS businesses, customer churn is a result of customers canceling or not renewing their subscription.

Measuring customer churn allows you to understand how effective your business is at retaining customers, and a low customer churn rate is vital for business growth.

In this article, we take a look at measuring your customer churn rate, why customers churn, and how you can use behavior-based, personalized email and push notifications to drive engagement and reduce customer churn.

Customer churn rate can be calculated in several different ways, and each metric is useful for different purposes and types of businesses. The most straightforward measure of customer churn rate is the percentage of customers that stopped paying for your product during a specific period.

SaaS and subscription businesses that price monthly track churn rate by monthly cohort, as well as annually, so they can see how this rate changes over time.

Customer churn rate is one of the most important metrics for understanding the health and long-term prospects of a business.

The more customers that churn, the more you need to acquire to maintain your revenue or grow at the same rate. Since the cost of attracting new customers can be significantly higher than the cost of retaining customers, high churn rates can quickly inhibit revenue growth.

Measuring and tracking customer churn rate is therefore vital for financial modeling, prioritizing product development, and customer success efforts. It enables businesses to understand whether customer retention has improved on a month-to-month or annual basis, and what may have affected it.

Churn rates always vary by industry. The maximum viable churn for a company depends on the company’s runway and the rate at which it can grow existing accounts through up-sell and cross-sell.

Tech industry investor, Andrew Chen advises that in general “it’s critical to get monthly churn under 5% and the goal should be 1-2%”.

It can be useful to measure and analyze churn for different customer tenures, as the reasons long-term customers churn are often different compared with newer customers.

Short-term customer churn

SaaS businesses typically observe a higher customer churn rate in the initial few months of the customer lifecycle due to customers still learning and evaluating the product, but not reaching the ‘aha moment‘.

Long-term customer churn

Reasons for long-term churn may include customers experiencing bugs or issues with the product, lack of visible product development, and poor customer service.

Measuring both short-term and long-term churn rates helps you to more easily identify and address the causes, and measure the impact of your solutions.

Short-term churn is typically due to users not reaching the ‘aha moment’ – the point at which they realize the value in your product. While it is called a ‘moment’, it is typically a set of actions that separate users who you are likely to stick around from those who will churn.

Every product has a unique ‘aha moment’.

For Facebook, the aha moment is when a new user connects with 7 friends in 10 days.
For Slack, it’s when 2,000 messages are sent between a team.

Facebook and Slack have simplified their ‘aha moment’, but for many products, the ‘aha moment’ is reached when a new customer completes several actions.

Investor and former Growth Product Manager at Snap Inc., Parsa Saljoughian provides a helpful guide on how to discover your app’s aha moment.

Once you’ve identified your product’s ‘aha moment’ you can map out ways to help customers reach it. Email and push notifications are two of the most effective channels for driving product engagement and helping customers reach the ‘aha moment’.

Understanding and tracking customer interaction with your product is key to ensuring you can deliver relevant onboarding email and push messages that prompt action. For example, a customer who logged in but didn’t interact with your product will require different messaging to a customer who successfully engaged with two key features and invited a friend/colleague to use it too.

Dropbox’s email provides a great example of how you can prompt users towards an action – and get them closer to their ‘aha moment’. It focuses on a clear benefit and makes it quick and simple to achieve.

dropbox onboarding email reduce customer churn

Invision send a similar email:

Invision email example

Emails like this can be set up in a messaging workflow and triggered based on the customer’s behavior. For example:

  1. Trigger workflow when the customer creates an account
  2. Wait one day
  3. Send email 1 if the customer has not ‘created a board’
  4. Send email 2 if the customer has ‘created a board’

Once customers have started engaging with your product, you can use email and push messages to remind customers to finish incomplete tasks that will bring them closer to the ‘aha moment’.

“The best apps will be the ones you don’t have to remember to use. They’ll remind you. Soon that will be the only type of app.” – Noah Weiss, Slack (First Round interview)

If you see that a new customer is heavily engaged with your product in their first days or weeks and has reached the ‘aha moment’, you can create a condition in your workflow to stop sending them onboarding emails entirely. Instead, you could send an email or message offering a discount on an annual plan (for example).

Long-term churn is typically due to customers no longer experiencing enough value from a product (with the exception of unavoidable churn, i.e. a customer that ceases their business). Product updates and personalized insights are two types of emails that can help customers experience value and encourage continuous product engagement.

New features and updates can significantly increase the value that customers receive from your product so it’s important to communicate them effectively.

Starling Bank, Asana, and Notion provide great examples of product update emails that explain the benefits of the new features, educate customers on how to use them and prompt engagement with the product.

Starling bank email example:

Starling bank product update mobile app reduce churn

Asana email example:

Asana product update reduce customer churn

Notion email example:

Notion product update reduce churn

Regular product update emails show momentum in product development so customers trust the product will continue to meet their needs in the future.

Collecting customer information and tracking event data will enable you to segment your customers and ensure you only send product update emails to those for whom it is relevant.

Customer account usage insights can deliver additional value and encourage continuous product engagement.

Small business accounting app FreeAgent sends a weekly summary email to prompt customers to take specific actions, based on their account usage. This email acts as an extension of their core product by helping their customers stay on top of their finances. It prompts actions and habits as a way to continuously deliver customer value.

FreeAgent weekly summary email example

Strava sends a similar email – their monthly stats update delivers customers personalized insights based on their account usage and prompts engagement with the product.

strava stats email example reduce customer churn


Image source: Dribble – Monthly Stats email by Strava

You can create personalized insight messages, like FreeAgent and Strava, by adding dynamic content to your emails. Vero supports the Liquid templating language to allow you to create personalized content, and it’s Fusion feature enables you to pull data directly from your API into Vero at the time the email is being rendered, just before it sends. This helps you create emails with account usage data, personalized product recommendations, and more.

Measuring the impact of your messages on customer churn

Measuring the direct impact of campaigns on customer churn rate is notoriously difficult due to the required time period for testing, and ensuring that no other factors influence customer retention during that period. You can, however, more easily and accurately A/B test email and push campaigns to see the impact on customers’ feature usage and engagement.

We’ll be adding more on how to accurately test the impact of email and push campaigns on key growth metrics – stay tuned!

For now, we hope this article inspires you to create messaging that helps your customers get to the ‘aha moment’ faster, and deliver personalized emails that offer more value and prompt regular product engagement.

Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Reasons To Use TrafficWave — Email Marketing

Reasons To Use TrafficWave

reasons to use trafficwaveThere are many reasons to use TrafficWave. First and foremost is: You want your business to grow. Helping businesses grow is what TrafficWave is all about. Let’s look at how we help you grow your business.

The biggest and most important on our list of reasons to use Trafficwave is:

Lead Generation I have never come across a business that didn’t need and want more leads. No matter what your business sells, you need customers. Lead generation is how we find new customers. Lead generation really is a fairly simple process. Even if you do not have your own web site or blog, you can begin online lead generation with a simple hosted capture page with TrafficWave.

If you do have your own web site or blog, it can be a simple matter to add some capture form code to your site and begin online lead generation that way.

I’ve used both methods over the past several years and I get solid results with each of them. A while back, I ran a test campaign to show that a hosted capture page can help you generate leads, even without your own web site. In that project, I generated over 3,200 leads.

I also added capture form code to this blog and others. On a daily basis, I am generating leads from around the world.

Follow Up is next on my list of reasons to use TrafficWave. You see, once that person fills out a capture form, I don’t see them as a customer. I see them as someone with at least a little interest in my offer. My next goal is to follow up with them and build rapport. I set up a series of letters that my autoresponder wills end out automatically for me. If I do a good job of building a relationship with my leads, I can look forward to making them a customer.

Once I got my letters written and my capture forms set up, I focus on driving traffic to my offers. I do this through advertising, social media, etc… And, this brings me to the next among my reasons to use TrafficWave:

Ad Tracking One of our big challenges with promotion is deciding which places are the best to advertise, what ad copy works best, etc… The TrafficWave Ad Tracker lets me keep tabs on which campaigns and sites are getting me the most clicks. This way, I can see where I might need to make adjustments to my copy, see what’s working best, and make sure I am getting the most for my advertising dollar.

Now, here’s the really fun part: Once I get these parts all dialed in, I am effectively letting my autoresponder operate as my 24/7 sales force. While I am working on my Search Engine Optimization (SEO), managing the business, playing music, having dinner, or even sleeping, my system is working on capturing and verifying real valid leads, following up with those leads, and helping me close sales.

Flat Rate Pricing is strong among the reasons to use TrafficWave. Most of our competitors charge you more as your list grows. At TrafficWave, we offer flat rate pricing that keeps your monthly cost the same no matter how big your list gets. At just 60 cents per day, cost will be the last thing your business has to worry about when it comes to email marketing.

In the online marketing world, we see a lot of folks talking about “automated lead generation” and “passive income” and other phrases that make it all seem somehow … “magical”. The reality is that if you set up and use these tools properly, you can get great results. And, it can seem (at times) almost “magical” when leads and sales are coming in. But never forget: It’s all about business. It’s about learning and using the tools effectively.

No matter what your business offers, you will  need to generate leads and follow up to get customers. These are the best reasons to use TrafficWave.

If you already have an account with us, be sure to log in to your back office and apply the training to put these tools to their best use in your business.

If you don’t have an account with us, yet, get started today with a 30 Day Free Trial.

Yours In Success,

Brian Rooney, CEO
TrafficWave.net

 

 

How Email Marketing Can Help You Build Your Business

Free Report Shows You How

Request our free report to receive more details on how you can use email marketing to build your lists and grow your business.

Your information will be kept private.


Fake email – Also known by names like : 10minemail, 10minutemail, 10mins email, mail 10 minutes, 10 minute e-mail, 10min mail, 10minute email or 10 minute temporary email. 10 minute email address is a disposable temporary email that self-destructed after a 10 minutes. Tempemail.co – is most advanced throwaway email service that helps you avoid spam and stay safe. Try tempemail and you can view content, post comments or download something anonymously on Internet.

Abandoned cart email – automated workflow

This tutorial shows you how to set up an abandoned cart email, but you can adapt these steps to create any automated email campaign based on customer interactions with your application and/or website.

In this tutorial, learn how to:

  • Track customer activity
  • Track and store data to personalize emails
  • Create a multi-step messaging workflow

This tutorial requires interacting with Vero’s API. It guides you through tracking an ‘event’ via the API, storing data on a customer’s profile, and inserting personalized data into an email.

To get the most out of this tutorial, you should be familiar with copying and pasting API calls into a terminal window, and open to learning some Liquid templating language – or talk to data engineer for guidance.

For those unfamiliar, ‘event tracking’ is a method of capturing user activity. ‘Events’ are a record of user interactions with various website and app features. Rather than tracking page views, ‘events’ enable you to track specific actions.

Examples of events typically recorded by ecommerce businesses include:

  • Added product to wishlist
  • Added product to cart
  • Viewed cart
  • Started checkout
  • Completed checkout

Customer data platform, Segment provides a detailed spec of ecommerce events – a good starting point for defining the events you want to track for your store.

‘Events’ are a powerful way of tracking user behavior. Vero’s APIs enable you to track events for customer lifecycle activity. These events can be used to automate virtually any customer messaging workflow.

Learn more about Event tracking.

For abandoned cart emails, you need to track two key events:

  • Checkout started (checkout_started)
  • Checkout completed (checkout_completed)

These events can be tracked using Vero’s API. We have a number of API libraries that make it easier to interact with our API in languages such as Javascript, Ruby, PHP. For this example, we’re going to use simple "cURL" commands that you can copy and paste into a terminal on your computer.

All of the documentation regarding our API is available in our API Reference.

To track the first test event (checkout started), copy and paste the snippet below into your terminal. Before you do this, make sure you replace "auth_token" with a valid Authentication Token from your Vero account.

You can find your Authentication Token(s) under Settings > Project, and replace the "id" and "email" with the id and email of a test user in your account.

curl -H "Content-Type: application/json"
  -X POST https://api.getvero.com/api/v2/events/track
  -d '{
    "auth_token": "ZTUwNTI3NDcxNGZiYmRiMmYxZGFmMWUzYzdmODUzOTkxYzI4NWEzYzoyYTdiMDczNjk3MGVmOGQyNTBkZDQ3NmI5MDMzZmZhYWRlNWY2YWVm",
    "identity": {"id": 1234, "email": "test@getvero.com"},
    "event_name": "checkout_started"
  }'

To check this has worked, select Logs in your Vero account, and confirm the new event is displayed in the Log history.

abandoned_cart_email_checkout_started

To send cart abandonment emails in production, you will need to ensure you track the Checkout started event when the user begins the checkout process. This can be done using any of our API libraries, the key is that the event is triggered at the right time.

You will also want to track the Checkout completed event when the user successfully completes the ordering process, typically done on the confirmation or Thank you page.

Here’s an example of how you would track the Checkout completed event:


curl -H "Content-Type: application/json"
  -X POST https://api.getvero.com/api/v2/events/track
  -d '{
    "auth_token": "ZTUwNTI3NDcxNGZiYmRiMmYxZGFmMWUzYzdmODUzOTkxYzI4NWEzYzoyYTdiMDczNjk3MGVmOGQyNTBkZDQ3NmI5MDMzZmZhYWRlNWY2YWVm",
    "identity": {"id": 1234, "email": "test@getvero.com"},
    "event_name": "checkout_completed"
  }'

Now that customer activity is being tracked, we can create a workflow to automatically send customers an email to remind them to complete the checkout process.

Workflows allow you to create powerful automations to reduce busywork and co-ordinate your customers’ journey and experience with your business.

To begin, create a new workflow in your Vero account and add the entry trigger. The entry trigger for a Workflow is an ‘event’, so we’ll use the Checkout started event.

adandoned_cart_email_new worklfow

Each time a customer triggers the Checkout Started event, they will enter the first step of the workflow. Using this Workflow, we can configure an email to automatically send when a customer abandons a cart.

To do this, add a Delay step to the Workflow – for this example, we’ll use a delay of four hours. After this period of time has lapsed, Vero will progress the customer to the next step in the workflow.

Next, add a filter with the condition ‘User has not triggered event Checkout Completed’ to remove any customers who have completed the checkout process since starting this workflow.

Abandoned_cart_email_filter_step

The final step is to add an Email to the Workflow. This email will only be sent to users who pass through the Filter step of the workflow. In the next step, we’ll create the content for the email.

To recap what happens in our new Workflow: every time a user triggers Checkout started, they will enter this Workflow. At this point, Vero will pause for four hours and, after this time, filter out any users who have triggered the event Checkout completed. Users who pass through this filter will then receive an email.

Abandoncart_email_workflow_steps

Vero enables you to store details of the items in your customers’ shopping carts so that you can include this information in the email content.

We recommend storing this data as a user property in Vero – a dynamic field you can use to store data about your customers.

Abandoned_cart_email_data

To add a property to a customer profile you can again use Vero’s API. In this case, you want to modify and add to the Checkout started event that we defined above.

Here’s an example of the updated code. Note the addition of the “cart” property within the "identity" block (don’t forget to change the "auth_token" value as we did before).


curl -H "Content-Type: application/json"
  -X POST https://api.getvero.com/api/v2/events/track
  -d '{
    "auth_token": "ZTUwNTI3NDcxNGZiYmRiMmYxZGFmMWUzYzdmODUzOTkxYzI4NWEzYzoyYTdiMDczNjk3MGVmOGQyNTBkZDQ3NmI5MDMzZmZhYWRlNWY2YWVm",
    "identity": {"id": 1234, "email": "test@getvero.com", "cart": [
      {"product_name": "Red T-shirt", "product_price":15},
      {"product_name": "Blue Jeans", "product_price":25}
    ]},
    "event_name": "checkout_started"
  }'

Note that we’re storing this data as an array of hashes so that you can iterate through and use each item in the array when personalizing your messages.

You can create or update any user property inside the "identity" block when tracking an event.

You can also update customer properties directly (without tracking an event) using the "identify" API call. Learn how to do this in our API Reference.

To test out this API request, copy and paste it into a Terminal, as before. Then, go to your Vero account and search for the test user. View their customer profile and confirm that the “cart” property has been correctly updated.

Abandoned_cart_email_cart_property

With the items in your customers’ carts being recorded, you can now use this data to create personalized emails.

To do this, head back to your workflow, select the Email step > Add Content. This will take you to Vero’s content editor where you can add your message.

Abandoned_cart_email_content

To personalize the content of your email, select the Data Inspector feature at the top-right of the editor.

abandoned_cart_email_data_inspector

This will provide Liquid templating tags for all the data you track in Vero. Simply copy and paste the tags into your email to create dynamic content.

abandoned_cart_email_user_property_di

Just before the email is sent, the Liquid tags will be replaced with the customer data stored in Vero.

In this example, we have stored the data we want to access under the "cart" property, as an array of hashes. To access this data, we’ll use the user properties with the {{user.____}} prefix in Liquid.

Using one of Liquid’s more advanced features, we can iterate through the array and insert data about each product in the customer’s cart.

The data we tracked earlier to the "cart" property on the user profile is stored as an array. Using Liquid you can loop through this array and, for every entry in the array (i.e. for every product in the customer’s cart), insert the dynamic data about that product.

In the example below, you can see that we loop through {{user.cart}}, temporarily assigning each entry in the array to the variable "product". As we tracked an array of hashes in the "cart" property, for each entry we can access the full properties of that hash. As per the example below, we reference the "product_name" and "product_price" properties of each hash.

When rendered, the Liquid variables will be replaced with the data from the user’s property.

Abandoned_cart_email_personalization_liquid

Having successfully set up the email, save and exit back to the workflow. From here, you can preview your email for your test customer profile and ensure the data renders correctly.

Abandoned_cart_email_personalization

Liquid enables you to personalize emails in nearly any way you can dream up, including inserting dynamic images and if / else statements. Check out our guide to personalizing email using Liquid.

With everything configured, you can now ‘Publish’ your workflow to make it live.

Adandoned_cart_email_workflow_live

Customers who trigger the Checkout started event will enter the abandoned cart email workflow, and their data will be evaluated at each step to ensure they receive the correct journey.

SUCCESS!
You’ve set up your abandoned cart email automation. You can use this workflow as inspiration for other steps in your customer lifecycle where messaging will help you drive user engagement and conversion.

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Email Marketing For MLM Leads — Email Marketing

Email Marketing For MLM Leads

email marketing for mlm leadsYou should be using email marketing for mlm leads! Why? Email marketing helps you attract people that want to learn more. As you build your build your lists and build your rapport, you mlm business grows.

I’ve been using email marketing for mlm leads generation since the year 2000 and I have been able to build global businesses from home.

Some of the reasons I believe this works so well, include:

24/7 Lead Generation By setting up and promoting capture pages, I have created a lead funnel system that helps me identify people that actually WANT to learn more about what I am doing. No matter where I am or what I am doing, my lead generation system is constantly sorting and identifying prospects.

Automated Lead Qualification Just because someone filled out my form asking for information, this doesn’t mean we will be a good fit for each other. My Autoresponder follows up, sending the important information and helping to qualify my leads. If they lose interest or change their mind, they can remove themselves with a simple mouse click. I don’t have to deal with rejection or wasting time with “look-loo’s”.

Stress-Free Follow Up When one of my prospects wants to get started, they typically email or call. We have a brief conversation reviewing the information they have received. I may help them answer a few questions, and then it’s time to help them get started.

And, I show them how to use email marketing for mlm leads in their business.

I can also set up a training series for my team members to help them better understand how to build the business and how to use email marketing for mlm leads.

Steps like these help me automate as much as possible to make things smoother for me and for my team.

If you aren’t using email marketing for mlm leads in your business, I highly recommend you get started, today, with a 30 Day Free Trial.

Check Out More Email Marketing Tips

 

How Email Marketing Can Help You Build Your Business

Free Report Shows You How

Request our free report to receive more details on how you can use email marketing to build your lists and grow your business.

Your information will be kept private.


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Transactional newsletters, better Logs and more

Over the last few weeks, we’ve been working to make your day-to-day tasks in Vero quicker and easier. We’ve released the functionality to allow you to send transactional email newsletters and improved Logs, timezone scheduling, and newsletter status reports.

Transactional Newsletters

You can now send newsletters to both subscribed and unsubscribed customers.

Transactional Newsletters allow you to send important, one-off communications that are required to facilitate a transaction or provide a product/service, as requested by the customer. For example, an update to your terms of service, or a change to your product or service that may affect your customers’ experience or their requirements being met.

Transactional email newsletters

Ensure you understand and follow the rules and legal requirements for transactional emails before using this feature.

Faster, better, prettier Logs

We’ve revamped the Logs section to make it faster for you to find the data you’re looking for, aligning the navigation with the rest of Vero. These updates make it easier to find a specific customer interaction (log entry) and understand why a contact did or did not receive a message.

Vero customer activity Logs redesign

You’ll see changes on both the Logs section and the activity log shown on customer profiles.

Better scheduling for timezone newsletters

When scheduling a Newsletter and selecting the option “Deliver at this time on recipients timezone“, you previously had to ensure you scheduled the Newsletter at least 24 hours prior to the selected time, in the first timezone (GMT+13).

Now, you can schedule newsletters right up until the selected time, in the first timezone. For example, if you wanted to send a newsletter to customers at their local time 9am, 1 August 2019, you can schedule the campaign up until 9am (GMT+13), 1 August 2019.

Newsletter status reporting

We’ve made it easier to see the status details of newsletters, with a clear report showing:

  • Draft – when the newsletter was created.
  • Scheduled – the time that you scheduled the newsletter to send.
  • Queuing – at the scheduled time, we will ensure all segments are up to date.
  • Sending – the time the first email sent, after all segment calculations were completed.
  • Sent – the time the last email was sent.

Newsletter Status report

Our aim is to make sure you have as much detail as possible about what Vero is doing in the background.

Head over to your account to check out these latest updates.

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Email Marketing Audit? — Email Marketing

Email Marketing Audit?

email marketing auditWould an email marketing audit help you get better email marketing results? Sometimes, you just need to take a fresh look at your email marketing campaigns to identify ways to improve your results.

What is involved in an email marketing audit?

Do you have a capture page set up? This could be a form added to your web site or blog. It could also be a stand alone capture page you are using. The key is to give your visitors a way to request your information so you can start building your list.

Next, be sure you have your follow up messages set up. We recommend 7 to 10 pre-written messages that help your subscribers realize how you can  help them solve a problem. The key is to help your readers know that you are a professional and can add real value for them. This relationship makes it much more likely that they will buy from you rather than your competitors.

Things to look for in your follow up messages include:

Are your colors, logo, and branding consistent in your messages?

Do you have clear call to action lines and images?

Once you have begun building your list and your followup messages are going out, it is time to start tracking results. Are your messages getting opened? When the get opened, are your links being clicked?

At each step along the way in your email marketing audit, you will be able to track and identify areas where you can make improvements.

For example, starting with your capture page: Are people subscribing to your list? Maybe a new headline, a new offer, a new call to action, or a new incentive will improve your subscriber count.

Once they subscribe, are they opening your messages? Be sure to personalize your subject lines. Make sure the subject line is enticing and attention grabbing so the reader is more inclined to open and read your message.

Once the message is opened, are your readers clicking through to your site or offer? You may need to try difference placements or different call to action lines to see if you can improve those results.

The work you do in an email marketing audit can help your business start seeing solid results. It’s worth the time you will take to get it right!

Email Marketing Tips

 

How Email Marketing Can Help You Build Your Business

Free Report Shows You How

Request our free report to receive more details on how you can use email marketing to build your lists and grow your business.

Your information will be kept private.


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Customer onboarding: A data-driven approach

Customer onboarding is key to ensuring new users engage and experience value from a product or service. Using data to deliver a personalized onboarding journey can help customers experience value more quickly, and improve customer activation and retention rates.

Much of Facebook’s early traction is attributed to what their VP of Growth, Alex Schultz described as creating a magical moment for their users. A magical moment, also known as an ‘aha moment’, happens when a customer realizes the value of a product.

For Facebook, the ‘aha moment’ was the point where new users added up to 7 friends in 10 days.

customer onboarding aha moments


Image source

When new customers experience the ‘aha moment’, they are more likely to continue using a product, upgrade their account, and even refer more people to your business. Onboarding emails can play a vital role in helping new customers reach your product ‘aha moment’ and, in turn, improve activation rates and reduce customer churn.

Using data to create a successful customer onboarding campaign

This 3-step guide focuses on helping you creating onboarding email campaigns that guide new customers to your product ‘aha moment’.

1. Define your product ‘aha moment’

While it is called a ‘moment’, it is typically made up of a set of actions that separate users who you are likely to stick around, from those who will churn.

Bad onboarding experiences are typically the result of guessing or assuming you know what your product’s aha moment is. You’re essentially guiding your users down a path without knowing the destination.

Analyzing your customer data and conducting customer interviews can help you identify your product’s ‘aha moment’.

Analyze your customer data

In essence, you’re looking for behavioral commonalities that your most active users share with one another. Put another way, what actions correlate with retention for the majority of your users? This insight gives you a great starting point to create and test hypotheses, with the aim of identifying the set of actions that lead new customers to the ‘aha moment’ – and keeps new customers using your product for longer.

Parsa Saljoughian, Investor and former Growth Product Manager at Snap Inc., created a helpful guide on How to Discover your App’s ‘Aha Moment’ (definitely worth a read).

Conduct customer interviews

How do you know what your customers value without any input from them?

That’s a trick question; you don’t.

While customer data can give valuable quantitative insight, conducting one-to-one interviews helps add context to the data you’ve collected. You can conduct these interviews over the phone, through video calls and even in person, where possible.

Exit interviews: you can also learn a lot from users that didn’t convert to paid plans or those that churned shortly after converting. These surveys may lead you to discover insights about friction points that may have otherwise gone unnoticed.

2. Guide new customers towards the ‘aha moment’

Once you’ve defined your product’s ‘aha moment’, you can start designing an email onboarding journey to guide new customers to the set of actions that will enable them to reach it.

Mapping out the customer workflow and tracking customer interactions, will enable you to create a personalized messaging journey based on their feature usage. This will help ensure your email content is relevant to each customer’s specific stage in the journey, and encourage them to take the next step towards the ‘aha moment’.

Example email from Wistia:

Wistia customer onboarding email feature

Explaining multiple features at once could overwhelm a new user, explaining a feature too early and the customer is likely to forget, or even miss the email. If an email is triggered by an action taken by the customer, you can ensure the message is relevant to that specific action, and provide a clear next step/ call-to-action (CTA).

Triggering automated emails based on customer actions also prevents customers from receiving messages that encourage them to use a feature/take an action that they have already completed.

Learn how to set up behavior-based email workflows to send customers the right message, at the right time.

3. Test and optimize customer onboarding emails

Monitoring the performance of your email campaign will enable you to identify opportunities for improvement. Start by looking for emails with low engagement and conversion rates and try A/B testing the subject line, email content, or perhaps experiment sending a completely new email.

In 2017, Wistia worked with Copyhackers to improve it’s customer onboarding workflow. Through A/B testing their email onboarding campaign, Wistia observed a 350% increase in paid conversions.

Below is an example of the email changes that Wistia A/B tested.

Wistia customer onboarding email A/B Test

Email and push notifications can also be used as a channel to test customer onboarding messaging that you plan to implement as a change in your product.

Testing customer messages via email and push notifications helps ensure engineering time can be allocated, and prioritized for UI messaging and workflow changes which are backed by insights that show a significant, positive impact on customer engagement, retention, and LTV.

Learn more

Onboarding email examples and best practices

Best SaaS onboarding emails

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